Challenge: Panasonic is the world market leader in High Definition consumer products. With over 50% global market share, Panasonic needed a long-form branding video/HD experience for U.S. and international venues.
Solution: A multi-module production presented on multiple 16-foot HD screens. Beginning with a three-minute leadership video, the ‘experience’ also incorporates live presenters, specific product modules introducing Panasonic’s current product line, and a preview of select products and technologies coming to market during the following year. |
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