Challenge: Sony needed to calm the fears of a worldwide audience about long-term and short-term implications of committing to digital broadcast and networking technologies.
Solution: Illustrating how digital communication techniques have been used for millions of years by another intelligent species: dolphins. This 20-minute program positions Sony as the trusted partner to guide clients through the issues, changes, competitive claims, and opportunities that lie ahead. A multi-camera underwater shoot allowed us to present our story in a unique 32:9 ratio large-screen format. |
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