Challenge: Create a "gateway presentation experience", and additional product-specific productions to introduce Sony's “Anycast World” concept.
Solution: A multi-screen High Definition Theatre presentation with spokesperson Peter Bergman of the famous Firesign Theater radio group. This production served to introduce Sony's 23,000-square-foot exhibit at the National Association of Broadcasters annual meeting. This is one of seven presentations we created for Sony's major corporate repositioning at this important international venue. |
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